Strong Bodies, Sharp Minds, Smart Decisions

Dr. Heike Franz

I’m Heike, and I’m glad you found your way here.

I don’t believe reaching 50, 60 or beyond means our most interesting years have to be behind us. We bring decades of experience with us—and we’re not done using it.

I’m navigating this stage of life, too. So, when I write about staying strong, keeping up with technology, adapting to change or wondering what the next twenty or thirty years might bring, I’m not looking at it from the sidelines.

My work is about helping people 50+ make better decisions about their health, work, and use of technology, so they can stay capable, relevant, and independent.

We can’t control what the next decades will bring. But we can prepare ourselves to make better use of them.

Between AI and Longevity

Perhaps you're here because...

AI Expertise

  • You've built a wealth of knowledge and experience - and you see it as a foundation, not a finished chapter.

  • You want your health to support the life you still intend to lead - without making health itself a full-time job.

  • You see the possibilities of AI and new technology - but don't want to outsource your thinking to them.

  • You accept that ageing changes things - but don't intend to let your age decide what comes next.
Then we probably have quite a lot to talk about.

Judgment over Noise

We have access to more information than ever – and more claims, opinions, and answers competing for our attention. That is the noise. AI has made it easier still to find answers – including very convincing answers to the wrong questions.

Judgment is knowing what deserves our attention. My approach is simple: look at the evidence, put it into context, question assumptions and work out what actually matters.

Whether the subject is health, work or technology, the goal is the same: better-informed decisions that make sense for your circumstances.

Explore my Thinking

These are the questions I explore in my writing.

I write about health, work and technology – and the ways they shape one another. My topics range from health research and longevity science to ageism, changing careers and financial reality. I also examine how AI and emerging technologies can support wellbeing, independence and longer working lives, while asking who designs these tools, whose needs they serve, and how we can use them without surrendering human judgement.

Explore the Blog

  • Ageism
  • AI Literacy
  • Financial Reality
  • Healthy Ageing
  • Hormones
  • Longevity Science
  • Medical Bias
  • Menopause Nutrition
  • Personalized Nutrition
  • Prevention
  • Reinvention
  • Responsible AI
  • Weight Management
  • Women & AI
  • Women's Health Research
Load More

End of Content.

Putting these ideas into practice

My courses turn some of these ideas into practical, structured ways to build capability and make better-informed decisions.

Master Longevity @50plus
Live Better for Longer

An evidence-based, flexible blueprint for maintaining physical and cognitive capability as you age. It brings together movement, metabolic and cardiovascular health, nutrition, sleep, resilience and other factors that support a longer, more independent life.

Explore Master Longevity

Click here

NotebookLM - Your Personal
AI Memory Boost

Learn to work intelligently with information and AI without outsourcing your judgement. The course shows you how to use NotebookLM (Gemini Notebook) to organise knowledge, explore complex material and amplify your own thinking rather than replace it.

Explore Master NotebookLM 

Click here

Looking for something more specific?
You can also explore my courses on stress management, emotional eating and smart nutrition after 50.

Go to the Course Section
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About me

I’ve never been particularly good at staying in one professional box.

My career has taken me from economics and corporate strategy to information management, health and nutrition, and now AI and emerging technology. Along the way, I’ve worked across countries and cultures, led complex international projects, earned two doctorates, built my own business – and kept asking questions.

What connects all of it is curiosity. I like understanding how things work, questioning assumptions and finding useful connections between subjects that are often treated separately.

These days, I bring those different strands together in my work on health, work, and technology – and in the question that interests me most: how do we use what we know to make better decisions about what comes next?

More About Me

If something you’ve read here has sparked a question, an idea or a conversation, I’d be glad to hear from you.

Contact me