19. July 2026/
Introduction Over recent months, I have observed a rising tide of articles featuring the hashtag #IAmNotDoneYet. It is the exact...
Strong Bodies, Sharp Minds, Smart Decisions
I’m Heike, and I’m glad you found your way here.
I don’t believe reaching 50, 60 or beyond means our most interesting years have to be behind us. We bring decades of experience with us—and we’re not done using it.
I’m navigating this stage of life, too. So, when I write about staying strong, keeping up with technology, adapting to change or wondering what the next twenty or thirty years might bring, I’m not looking at it from the sidelines.
My work is about helping people 50+ make better decisions about their health, work and use of technology, so they can stay capable, relevant and independent.
We can’t control what the next decades will bring. But we can prepare ourselves to make better use of them.
Perhaps you're here because...
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You've built a wealth of knowledge and experience - and you see it as a foundation, not a finished chapter.
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You want your health to support the life you still intend to lead - without making health itself a full-time job.
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You see the possibilities of AI and new technology - but don't want to outsource your thinking to them.
- You accept that ageing changes things - but don't intend to let your age decide what comes next.
Then we probably have quite a lot to talk about.
Judgment over Noise
We have access to more information than ever – and more claims, opinions and answers competing for our attention. That is the noise. AI has made it easier still to find answers – including very convincing answers to the wrong questions.
Judgment is knowing what deserves our attention. My approach is simple: look at the evidence, put it into context, question assumptions and work out what actually matters.
Whether the subject is health, work or technology, the goal is the same: better-informed decisions that make sense for your circumstances.
Explore my Thinking
These are the questions I explore in my writing.
I write about health, work and technology – and the ways they shape one another. My topics range from health research and longevity science to ageism, changing careers and financial reality. I also examine how AI and emerging technologies can support wellbeing, independence and longer working lives, while asking who designs these tools, whose needs they serve, and how we can use them without surrendering human judgement.
Explore the Blog
- Ageism
- AI Literacy
- Financial Reality
- Healthy Ageing
- Hormones
- Longevity Science
- Medical Bias
- Menopause Nutrition
- Personalized Nutrition
- Prevention
- Reinvention
- Responsible AI
- Weight Management
- Women & AI
- Women's Health Research
27. June 2026/
Introduction Welcome to the fifth and final instalment of my series exploring the Gendered Ageing Gap. Over the past few...
17. June 2026/
Introduction Welcome to the fourth instalment of my series on the Gendered Ageing Gap. Just to summarise: the Gendered Ageing...
About me
I’ve never been particularly good at staying in one professional box.
My career has taken me from economics and corporate strategy to information management, health and nutrition, and now AI and emerging technology. Along the way, I’ve worked across countries and cultures, led complex international projects, earned two doctorates, built my own business – and kept asking questions.
What connects all of it is curiosity. I like understanding how things work, questioning assumptions and finding useful connections between subjects that are often treated separately.
These days, I bring those different strands together in my work on health, work and technology – and in the question that interests me most: how do we use what we know to make better decisions about what comes next?
Contact me
Busting Myths, Boosting Health
Unveiling the Truth About Nutrition and Health, The Ultimate Guide for smart women 50plus