2. November 2025/
…..and How We Can Save Ourselves Based on conversations with economists and AI specialists, this essay looks at what AI...
Strong bodies, sharp minds, smart decisions
I’m Dr. Heike Franz – longevity coach, researcher & AI educator for women 50+.
It’s my mission to help smart, independent women stay vibrant in a world that won’t slow down.
My online courses combine evidence-based longevity coaching with practical AI tools that simplify health, stress, and everyday decisions – no jargon, no gimmicks, just clarity and confidence.
Through my flagship program Longevity @ 50plus, you’ll discover how to live longer and better – using AI (I will show you, how) as your calm, clever assistant to cut through noise, adapt recommendations to your personal needs, and make midlife your most powerful decade yet.
When midlife knocks: it’s not a crisis, it’s a signal
The Body Reminder
You’ve noticed it: joints protest a little louder, weight creeps up even though your diet hasn’t changed, and sleep feels more optional than restful.
It’s not catastrophe – it’s biology.
The good news: your body still listens if you give it the right input.
My courses help you rebuild strength, stabilize metabolism, and ease inflammation – by combining smart movement, mindful eating, and AI tools that make tracking progress simple, not stressful.
The Energy Gap
You’re doing everything, yet running on less.
Between work, family, and caring for others, energy feels like a currency that’s always in deficit.
In the Longevity @50plus course, you’ll learn how to reset your daily rhythm, manage stress before it manages you, and use gentle biofeedback and AI-supported routines to reclaim both focus and stamina – without another app subscription or miracle powder.
The Purpose Pause
Maybe it’s not exhaustion – it’s emptiness.
Kids grown, career plateaued, routines on autopilot. You start wondering, “What’s next and for whom am I still doing all this?”
My program helps you reconnect with your “why,” strengthen both body and mindset, and rediscover the quiet confidence that makes this stage not an ending, but a re-design.
(AI plays its part here too – as your structured reflection tool, not your replacement for intuition.)
From surviving to thriving - one smart course at a time
The podcast below (generated in Google’s NotebookLM) gives you a glimpse of my philosophy: longevity is not about chasing youth, but about mastering change – with science, self-awareness, and a touch of technology.
- Once you’ve completed the Longevity @50plus program, you’ll feel the difference:
- Gain control over stress & emotional eating
- Build lifelong habits that keep you strong, healthy, and confident
- Get back your confidence to conquer the next phase in life
- Make best use of technology and tools
About me
Business strategist, nutrition expert, and chaos tamer for smart women 50+ – that’s me in a nutshell. With degrees in economics, risk management, and a doctorate in information management, I spent years in the corporate world leading complex, global projects—often flown in when things went off the rails. My work took me from Europe to Asia (yes, including three years in Beijing, shoebox accounting and scorpion snacks included).
But my real passion? Nutrition. After battling anorexia at 13, I became obsessed with understanding food and health—well before wellness became trendy. That led to a second doctorate in nutrition science and a mission to cut through the myths that leave so many women frustrated and confused.
In 2014, I left the corporate grind and built my own business from the ground up. I’ve done it all—websites, marketing, content, tech—and now I use that experience to help other women simplify the complex, make smart decisions, and feel empowered, not overwhelmed. Whether it’s business, nutrition, or tech—I bring clarity, strategy, and a healthy dose of humor.
My Blog
- 50Plus
- AI bias
- AI for women 50+
- Human-centered AI
- Menopause
- Why AI won’t save us
6. October 2025/
From smartwatches to “digital twins,” here’s how artificial intelligence is reshaping the way we age – and why it’s not...
21. August 2025/
Introduction Longevity is the hype du jour – everyone wants a slice, often without knowing exactly what it means. You’ll...
Contact me
Busting Myths, Boosting Health
Busting Myths, Boosting Health
Unveiling the Truth About Nutrition and Health, The Ultimate Guide for smart women 50plus
Unveiling the Truth About Nutrition and Health, The Ultimate Guide for smart women 50plus